He answers in the forum. What you get →

You Are Meant for More.

Practical, real-world tools for becoming stronger without becoming cruel.

Start your next quest

Thirty days. Every claim with its paper.

  1. 01Face the challenge you have been avoiding
  2. 02Make real, quantifiable strides
  3. 03Build habits that hold
  4. 04Join men who made the same commitment
  5. 05Come away with wisdom you can pass on

Twelve stats

Calm68 Focus43 Recovery44 Metabolism66 Strength103 Drive23 Vitality121 Defense22 Gut37 Looks62 Willpower15 Relationships33

The Science Changes Your Life in Many Ways

Every claim in the library sits on a ladder, and every rung carries its paper. Below, a stat at a time: what the research found, and where to read it.

Lift Your Mood Feeling down

This protocol addresses resistance training and how it affects low mood and depression, based on a meta-analysis of 1,079 trials.

PubMed 41667154

Stop Your Panic Attacks Panic attacks

This protocol addresses caffeine and how it affects panic attacks, based on a randomised controlled trial.

PubMed 40577029

Stop Worrying All the Time Anxiety and constant worry

This protocol addresses constant worry and the move “Learn how worry works”, based on a meta-analysis of 4 trials.

PubMed 20015347

Switch Off Your Stress Stressed out

This protocol addresses sleep and how it affects chronic stress, based on a meta-analysis of 65 trials and 8,608 people.

PubMed 34607184

Build Your Social Confidence Social anxiety

This protocol addresses social anxiety and the move “Go in, and test the prediction”, based on a review of 101 trials and 13,164 people.

PubMed 26361000

Get Your Motivation Back No motivation

This protocol addresses behavioral activation and how it affects motivation, based on a study.

PubMed 42700486

Control Your Temper Anger issues

This protocol addresses anger and the move “Take a time-out”, based on a meta-analysis.

PubMed 14992805

Quiet the Ringing in Your Ears Tinnitus

This protocol addresses tinnitus and the move “Know what the ringing is”, based on a meta-analysis.

PubMed 35939312

Stop Your Mood Swings Mood swings

This protocol addresses mood swings and the move “Spot the pattern: a staying-well plan”, based on a randomised controlled trial.

PubMed 9888904

Put Your Trauma Behind You PTSD

This protocol addresses cognitive behavioral therapy for insomnia and how it affects post-traumatic stress, based on a randomised controlled trial.

PubMed 24497661

Start your next quest

A New Way to Improve

The media cycle never ends: men are toxic, men are the problem, there is a “crisis of masculinity”. This is truly a crisis. But it is not a crisis of masculinity. It is a crisis of stupidity.

The Old Way

  1. 1Wake up and scroll
  2. 2A stranger tells you how to live
  3. 3No evidence
  4. 4Motivation, validation, advice
  5. 5Nothing changes

The New Way

  1. 1Identify what is wrong
  2. 2Meet Elon
  3. 3Commit to the science
  4. 4Thirty days of protocols
  5. 5Real, quantifiable strides

“You are the Hero in your story. Never allow anyone… including yourself to make you feel otherwise.”

Elon

A New Kind of Brotherhood

A brotherhood without toxicity and without shame. Drop the armor. Pick up the sword of science-based self-improvement, with supportive men by your side.

Compassion-based work: depression down, d = 0.64.

66% with friends, 24% alone. J Consult Clin Psychol 1999.

A friend who turns happy lifts your odds by 25%. BMJ 2008.

A New Purpose

Develop positive masculine virtues and uncover your unique purpose.

  • Strength
  • Discipline
  • Confidence
  • Courage
  • Integrity
  • Resilience
  • Responsibility
  • Honor

637 Deep Dives

The following deep dives are included in your New Heroes membership. One page per compound or move, graded and cited.

From homeUpdated weekly

Calm68 deep dives

The five best graded

Focus43 deep dives

The five best graded

Recovery44 deep dives

The five best graded

Metabolism66 deep dives

The five best graded

Strength103 deep dives

The five best graded

Drive23 deep dives

The five best graded

Vitality121 deep dives

The five best graded

Defense22 deep dives

The five best graded

Gut37 deep dives

The five best graded

GutPsylliumCompound
Psyllium
Moderate · PubMed 30239559
GutGrapefruitBotanical
Grapefruit
Strong · PubMed 32047577
GutMastic GumBotanical
Mastic Gum
Moderate · PubMed 32092498
GutColostrumCompound
Colostrum
Moderate · PubMed 34235166
Looks62 deep dives

The five best graded

Willpower15 deep dives

The five best graded

Relationships33 deep dives

The five best graded

Complete Quests.
See Your Life Change.

One quest at a time in the New Heroes app: the moves for today, the gates you keep, and the one number that judges it at four weeks.

The New Heroes app, Today: day 42 of 66 on the Deeper Sleep quest, the moves and the gates
TodayThe moves for the day, and the gates you keep.
The New Heroes app, Progress: morning restedness 6.4, the week averages and the diary
ProgressThe one number, week by week, judged at four weeks.
The New Heroes app, Crew: a five-day friend streak, who logged today, and the room
CrewMen on the same quest, and who showed up today.

The Support System

Elon, the thirty days, and the men on the same quest.

The room · Elon

Woke at 4am again, third night running. Which move first? The one wake time. Keep it all week, log the number every morning, and we judge it at week four. Nothing else yet.

Ask Any Question to Elon

I am in New Heroes every day, asking questions, answering questions, and hanging out.

Day 30/ 66

The first thirty are the commitment

Give Me Thirty Days

Thirty days of applied learning. The habit research says a new habit takes a median of 66 days to become automatic; the first thirty are the commitment.

Both showed up today

Men on the Same Quest

You won’t have to do it alone. A community of men who made the same commitment, and Elon with them.

  • Full protocol library

    146 protocols, one problem each, every claim with its paper.

  • Private community access

    Men who made the same commitment, and Elon every day.

  • Q&A with me every weekday

    Ask any question in the community. I answer Monday to Friday.

  • Constantly updated resources

    New records and protocols as the papers come in.

  • Cancel anytime

    One click, on the screen you joined from.

New Heroes
Membership

$49/month

or $397 a year, nearly four months free

No hidden fees. Cancel anytime.

Start your next quest Commit to the year, $397 →
  • Cancel
    Anytime

    Cancel in one click from your account. No calls, no emails.

  • Secure Payment
    Processing

    Payment is handled by Stripe on its own secure page.

  • Self-Education,
    Not Medical Advice

    I’m not a doctor. You are sovereign. You make your own decisions.

Frequently Asked
Questions

Is this medical advice?

No. I’m not a doctor. This is self-education. You are sovereign. You make your own decisions.

What if I’m new to this?

Perfect. The library is organized so you can start from zero. The community is full of men at every level.

How much time does it take?

As much or as little as you want. The library is self-paced. The community is always there.

Why $49?

Because I want men who are serious. Not tourists. $49 filters out the tire-kickers and keeps the community high-quality.

Is there a yearly option?

Yes. $397 for the year, against $588 at $49 a month: nearly four months free.

Start your
next quest today

Start your next quest
  1. 1Answer twenty questions
  2. 2Get your archetype
  3. 3Pick your protocol
  4. 4Start your thirty days

Evidence-Based Men. Every claim carries its paper.

Join Evidence-Based Men.